![1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn 1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn](https://external-preview.redd.it/7gewYQJCmfyiid4aF9LHjLQBjdrKSfm1a53aqy31_Gs.jpg?auto=webp&s=7d095dc6ed1ee3b1678dc6af2ca75b477da7da57)
1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn
Universo Magazine - How did Tommy Hilfiger become famous? In 1985, to help Tommy launch his first collection, Hilfiger hired advertiser and graphic designer George Lois to make a billboard for the
![Charming the ass off the public: what today's adfolk can learn from George Lois (1931-2022) - MediaCat Charming the ass off the public: what today's adfolk can learn from George Lois (1931-2022) - MediaCat](https://mediacatmagazine.co.uk/wp-content/uploads/2022/12/Screenshot-2022-12-20-at-11.31.32-755x900.png)